So the sun poisoning isn't getting better....it's worse. My neck is red and blotchy and ITCHY!!! I've been putting hydrocortisone on it hoping it will help. I haven't had it like this since I was a kid. If it doesn't go away in a day or so I guess I'll be calling the doctor. I bought some new sunscreen tonight, hopefully that will work...i can't give up my noon walks!